• Camps, Foundations, Recreational

Camp Mowglis in New Hampshire

Mowglis, a non-profit camp with a rich history and a focus on developing personal skills and values in the wild, faced the challenge of staying relevant in a digital-dominated world. As a marketing agency, we at Alavista set out to not only modernize their online presence, but also create a bridge that would connect their legacy with the expectations of new generations and their families.

We contribute with:

Audiovisual production

Social media

Graphic design

Web development

Virtual tour

Positioning in Google

Redesign and sustainable digital structure for: Camp Mowglis /
2024 – In Progress

The main challenge

The result

The main challenge

The main challenge was to modernise Mowglis’ digital presence whilst respecting and enhancing its centuries-old essence. This included:

  • Solving a fragmented web ecosystem and inefficient, making navigation and updating difficult.
  • Redefining the existing branding structure including global elements such as “Industry ribbons”.
  • Create content that resonates with parents and youth while preserving the camp's traditional values.
  • Significantly increase exposure on social media, achieving an increase in interactions and reach.

The result

We transformed Mowglis' presence in the digital environment, achieving:

  • 45% increase in registrations thanks to SEO strategies and segmented campaigns.
  • A visual and narrative communication that celebrates 120 years Mowgli's legacy while capturing the interest of new generations.
  • Development of a standardized web design system allowing future updates without compromising web identity.
  • Social media exposure increased by 10,000%, establishing an active and committed community.
  • Integration of automation and analytics tools to optimize internal management and improve customer experience.

 

Visit the Site: www.mowglis.org

Mechanisms used

To achieve these results, we implement key strategies and services:

  1. Web System Redesign: We created a modular and standardized structure that allows for easy updates without compromising visual and brand consistency.
  2. SEO Strategies: We optimized their website for keywords related to summer camps, personal development, and wilderness experiences. This positioned Mowglis at the top of search results for key audiences.
  3. Digital Campaigns: We design and execute campaigns on Google Ads and social networks focused on specific microsegments, such as families interested in alternative educational programs.
  4. Content Creation: We crafted a visual and textual narrative that reflected Mowglis’ unique experience. Videos, testimonials and image galleries were the pillars of this strategy.
  5. Social Media Management: We design content calendars and engagement strategies for Facebook and Instagram, generating an active and committed community.
  6. Automation and Digital Tools: We implement CRM and automation systems to improve registration management and customer communication.

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Audiovisual production

We transform your ideas into high-quality visual content that connects with your audience and leaves a lasting impression, from initial concept to post-production.
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Social media

Social media isn't just about posting for the sake of posting, it's about creating real connections. We create purposeful content focused on your goals so your brand is heard authentically.
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Graphic design

We create authentic and functional visual solutions: from logos to advertising materials and digital designs. If your idea needs shape, we take care of making it impactful and effective.
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Web development

We design and develop custom websites, optimized to highlight your business in search engines and offer an impeccable user experience, functional on any device and aligned with your objectives.
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Virtual tour

Offer an immersive experience with virtual tours that allow your customers to explore your spaces from anywhere. Ideal for highlighting on platforms such as Google Maps and your website, increasing trust and interest.
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Positioning in Google

We make your business stand out on Google, positioning you locally to outperform your competitors and be within reach of those who need you. Be the first search result!
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Camp Mowglis in New Hampshire

With over a century of tradition and history, Camp Mowglis set out to stay ahead of the curve and continue to inspire new generations. With innovative digital strategies, we redesigned their website, structured their branding and social media content to ensure a sustainable future.
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