Personalised Furniture innovated in Expo Mueble 2025 with a 360° 3D Scanning Y interactive labels, allowing customers, visitors and non-visitors to explore their furniture from any angle with detailed information. This technology improved the shopping experience, differentiating the brand and strengthening its positioning in the sector.
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Muebles Personali faced the challenge of stand out at Expo Mueble 2025 and improve the presentation of its product catalogue both at the event and on its digital platform. The traditional display with static images did not allow customers to view the materials, finishes and dimensions of the furniture in detail, which made decision-making difficult and generated uncertainty when purchasing.
Furthermore, in a highly competitive environment such as Expo Mueble 2025, it was crucial to offer an innovative and interactive experience that would capture the attention of visitors and differentiate Muebles Personali from other exhibitors.
Key challenges:
🔹 Limited digital presentation: The traditional display did not offer a complete and realistic view of the products.
🔹 Difficulty in decision making: Clients could not accurately appreciate materials, colours and finishes.
🔹 Competition at Expo Mueble 2025: Standing out at a multi-brand event required an innovative approach.
🔹 Greater interaction with customers: A more engaging way to connect with visitors and generate interest in products was needed.
Thanks to the implementation of the 360° 3D Scanning and the custom interactive labels, Muebles Personali managed to transform its exhibition into Expo Mueble 2025 and improve the experience of its customers both at the event and on its digital platform.
Visitors were able to explore their products in an immersive way, which generated greater interest and engagement with the brand. In addition, the detailed visualization of the furniture made it possible to reduce uncertainty in the purchase and facilitate decision-making. This technological strategy not only boosted interaction with customers, but also positioned Muebles Personali as a benchmark in innovation within the furniture sector.
Key Results:
To achieve an innovative display and improve customer interaction in Expo Mueble 2025, the following technological solutions were implemented:
🔹 High-precision 360° 3D scanning: Realistic models of Muebles Personali furniture were captured, allowing customers to explore each product from any angle with a detailed view of materials and finishes.
🔹 Custom interactive labels: Information hotspots were integrated into each 3D model, providing key details on dimensions, materials and customization options. This facilitated customer decision-making.
🔹 Immersive experience on digital platform: The scanned models were integrated into the Muebles Personali website, ensuring that customers could access the interactive experience both at Expo Mueble 2025 and later online.
🔹 Optimization for engagement and conversion: The technology used not only improved the presentation of the products, but also encouraged greater customer interaction and retention within the website and during the event.
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