Camp Mowglis

Mowglis, a non-profit camp with a rich history and a focus on developing personal skills and values in the wild, faced the challenge of staying relevant in a digital-dominated world. As a marketing agency, we at Alavista set out to not only modernize their online presence, but also create a bridge that would connect their legacy with the expectations of new generations and their families.

We contribute with:

Redesign and sustainable digital structure for: Camp Mowglis /
2024 – In Progress

The main challenge

The result

The main challenge

The main challenge was to modernise Mowglis’ digital presence whilst respecting and enhancing its centuries-old essence. This included:

  • Solving a fragmented web ecosystem and inefficient, making navigation and updating difficult.
  • Redefining the existing branding structure including global elements such as “Industry ribbons”.
  • Create content that resonates with parents and youth while preserving the camp's traditional values.
  • Significantly increase exposure on social media, achieving an increase in interactions and reach.

The result

We transformed Mowglis' presence in the digital environment, achieving:

  • 45% increase in registrations thanks to SEO strategies and segmented campaigns.
  • A visual and narrative communication that celebrates 120 years Mowgli's legacy while capturing the interest of new generations.
  • Development of a standardized web design system allowing future updates without compromising web identity.
  • Social media exposure increased by 10,000%, establishing an active and committed community.
  • Integration of automation and analytics tools to optimize internal management and improve customer experience.

 

Visit the Site: www.mowglis.org

Redes Sociales Camp Mowglis

Mechanisms used

To achieve these results, we implement key strategies and services:

  1. Web System Redesign: We created a modular and standardized structure that allows for easy updates without compromising visual and brand consistency.
  2. SEO Strategies: We optimized their website for keywords related to summer camps, personal development, and wilderness experiences. This positioned Mowglis at the top of search results for key audiences.
  3. Digital Campaigns: We design and execute campaigns on Google Ads and social networks focused on specific microsegments, such as families interested in alternative educational programs.
  4. Content Creation: We crafted a visual and textual narrative that reflected Mowglis’ unique experience. Videos, testimonials and image galleries were the pillars of this strategy.
  5. Social Media Management: We design content calendars and engagement strategies for Facebook and Instagram, generating an active and committed community.
  6. Automation and Digital Tools: We implement CRM and automation systems to improve registration management and customer communication.

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