Don Sanchez Restaurant

In this project we worked on the update and comprehensive development of the “Don Sanchez” brand, a nationally recognized restaurant located in Los Cabos, known for its unique gastronomic proposal that fuses Mexican tradition with modern techniques.

The work included the redesign of the logo, integrating the maguey symbol with a clean and sophisticated typography, managing to reflect the authenticity, quality and modernity of the restaurant.

We contribute with:

Social media

Graphic design

Virtual tour

Mr. Sanchez /

2024 – Present

The main challenge

The result

The main challenge

“Don Sanchez,” a nationally recognized restaurant located in San José del Cabo, needed to update and strengthen its visual identity to reflect its unique gastronomic proposal and consolidate its position as a benchmark in contemporary Mexican cuisine.

Modernize your logo without losing its essence:
The main challenge was to redesign the logo, maintaining its connection with the original elements, such as the maguey, but updating it to convey modernity, sophistication and authenticity.
Ensure visual consistency across different platforms:
The brand required an identity manual that would establish clear guidelines for the use of the logo, colors and fonts, ensuring consistency across all its applications.
Need for solid promotional materials:
It was crucial to design visual assets, such as menus, signage and business cards, that projected professionalism and reinforced the premium experience the restaurant offers.
Convey the unique restaurant experience:
Don Sánchez's space and atmosphere are an essential part of its proposal. A tool was needed that would allow customers to explore and connect with the restaurant even before physically visiting it.

The result

Thanks to a strategic and creative approach, we managed to renew the visual identity of “Don Sanchez”, reflecting its essence as a benchmark of contemporary Mexican gastronomy.

Logo modernization: An elegant and updated design that maintains its connection with Mexican roots, highlighting the maguey as a central element.
Reinforcement of visual identity: Creation of a graphic system that projects the prestige and sophistication of the restaurant, recognized nationally.
Customized materials: Development of key resources such as exclusive menus, distinctive signage and business cards that reflect the premium character of the brand.
Optimizing the digital experience: Implementation of a virtual tour that highlights the restaurant's unique atmosphere, attracting new customers and increasing reservations.
Comprehensive visual cohesion: Design of an identity manual that ensures consistency at every point of contact with the brand, from physical to digital.

Mechanisms used

Adobe Illustrator:
- Logo update, creation of graphics and visual elements.
Adobe InDesign:
- Development and layout of the visual identity manual.
Photoshop:
- Image editing and adjustments for mockups and promotional materials.
Google Street View & Tour Creator:
- Creation of the virtual tour integrated into digital platforms.

rs

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Social media

Social media isn't just about posting for the sake of posting, it's about creating real connections. We create purposeful content focused on your goals so your brand is heard authentically.

dg

#ffa751

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Graphic design

We create authentic and functional visual solutions: from logos to advertising materials and digital designs. If your idea needs shape, we take care of making it impactful and effective.

rv

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Virtual tour

Offer an immersive experience with virtual tours that allow your customers to explore your spaces from anywhere. Ideal for highlighting on platforms such as Google Maps and your website, increasing trust and interest.

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Don Sanchez Restaurant

Social media

Graphic design

Virtual tour

The main challenge

The result

The main challenge

The result

Mechanisms used

rs

Social media

dg

Graphic design

rv

Virtual tour

Other similar projects

SCMA | Sea of Cortes Medical Assistance

Don Sanchez Restaurant

Hilton Midtown Guadalajara

Zelený Dress Rental

They will be missing hands

Camp Mowglis in New Hampshire

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