The Garden Restaurant

The Garden Restaurant is a space recognized for its healthy gastronomic proposal and a unique natural environment. However, its digital presence failed to convey the quality and experience offered in its physical restaurant. With an outdated website and low visibility on Google, the challenge was clear: position its brand as a leading option in its sector, improve its digital experience and attract more customers.

We contribute with:

Positioning, Immersive Experience and Web Optimization for: El Huerto Restaurant /
2021 – 2023

The main challenge

The result

The main challenge

El Huerto Restaurant faced multiple challenges that affected its image and ability to attract customers in the digital environment. Although its healthy gastronomic offering and unique atmosphere were its main strengths, its online presence was not up to par:

 

  1. Limited visibility on Google:
    They were unable to position themselves in the first relevant searches, missing out on key opportunities to attract new customers.
  2. Problems with your website:
    Their website lacked modern features, such as online booking, and was not optimized for mobile devices, making the browsing experience difficult and reducing visitor trust.
  3. Lack of professionalism in your domain and emails:
    They used generic emails not associated with a professional domain, which projected an unserious image to potential partners and clients.
  4. Failure to highlight your unique environment:
    Without tools like a virtual tour, they couldn't convey the value of their natural and welcoming space, missing an opportunity for emotional connection with users.

 

These factors not only limited their digital reach, but also negatively impacted the perception of their professionalism, hindering their growth and positioning in the local market.

The result

Thanks to a comprehensive strategy, we achieved:

 

  • Increase organic web traffic by 375%, positioning them at the top of Google search results.
  • Increase international online bookings by 30% thanks to the virtual tour integrated into your website, facilitating decision-making for customers outside the local area.
  • Improving time spent on the website in a 200%, a reflection of an optimized user experience that motivates visitors to explore more.
  • Position El Huerto Restaurant as a reference in key local searches, consolidating its leadership in the gastronomic sector.
  • Increase click-through rate on the website from Google My Business in a 120%, increasing interactions with key information such as address and menu.
  • Reduce homepage bounce on a 45%, thanks to an attractive design and intuitive navigation.
  • Improve the perception of professionalism in implementing custom corporate emails, strengthening the trust of clients and strategic partners.
  • Increase interactions in the Google My Business listing, with a growth of 50% in address requests and direct phone calls from the platform.

 

Website: https://www.elhuertorestaurant.com/

Virtual Tour: https://maps.app.goo.gl/71TzjwtwsHaWQcmW9

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Mechanisms used

  • Google Positioning Strategies
    • Implementation of advanced local SEO techniques to increase visibility in key searches.
    • Optimization of strategic keywords related to your gastronomic niche.
    • Management and optimization of the Google My Business listing.
    • Increase CTR and Time on Site, with your virtual tour.
  • Virtual Tour Development
    • Creating an immersive virtual tour that highlighted the map view and unique restaurant experience, integrating it into Google Maps and the website.
    • Strategic use of this tool to capture user interest and convert visits into reservations.
  • Web Redesign and Optimization – REVAMP
    • Creation of a modern and functional web design, focused on user experience (UX/UI).
    • Integration of key features such as an interactive menu, online booking system, segmented view of event rooms, blog, form, photo gallery and direct access to the virtual tour.
    • Adaptation of the site to mobile devices to ensure an optimal experience on any platform.
  • Proactive Web Maintenance
    • Constant monitoring of the performance of the mail server and website to ensure optimal operation.
    • Implementing regular updates to improve site security, speed and compatibility.
    • Resolving technical errors to ensure a continuous and uninterrupted user experience.

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