The project included a robust approach to social media, developing engaging content that highlighted their unique dishes and their particular way of serving shrimp, connecting with their target audience through Instagram, TikTok and Facebook. In addition, we created highly targeted SEM (Google Ads) advertising campaigns, ensuring their appearance in the first search results and maximizing visibility on Google Maps.
We contribute with:
The opening of its second branch in Punto Sur presented several key complications that needed to be resolved:
Through strategic execution combining physical and digital tools, the results speak for themselves:
Local campaigns were launched targeting keywords related to seafood and restaurants. These increased visibility on Google and Google Maps, attracting interested customers and directing them directly to the restaurant's profile and location.
We developed an interactive virtual tour that showcases Happy Shrimp’s unique atmosphere and design. This made it easy for customers to explore the restaurant from their devices, building interest and trust before their visit.
We created strategic and visually appealing content for TikTok, Instagram and Facebook. Campaigns such as “Another way to serve shrimp” highlighted the restaurant’s authenticity, increasing engagement and connecting with a local and digital audience.
We optimized their Google My Business profile to highlight reviews, location, and amenities. This ensured Happy Shrimp appeared among the top search results in their area and helped attract more bookings.
Spectacular displays were designed in strategic areas to reinforce physical presence. In addition, actions such as flyers in shopping centres increased exposure, complementing digital initiatives and attracting nearby customers.
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