Hilton Midtown Guadalajara

We worked with Hilton Guadalajara to implement a 360° virtual tour as part of their online positioning strategy. This tour highlights the hotel’s facilities, from its elegant rooms to its spacious event and service areas, allowing users to explore every detail from anywhere.

We contribute with:

The fascinating 360° Virtual Tour on Google Maps Street View

Positioning in Google

Hilton Midtown Guadalajara /
2019

The main challenge

The result

The main challenge

  1. Identification of Key Areas:
    We select the most relevant areas, such as event rooms, rooms, restaurants and common spaces, to capture the complete experience that the hotel offers.
  2. Professional 360° Capture:
    We use advanced technology to create a high-quality visual tour, highlighting unique details such as architectural design and the functionality of spaces.
  3. Local SEO Optimization:
    The tour was integrated into the Google My Business listing and optimized with keywords such as “Guadalajara hotels for events” and “hotel with conference rooms.”
  4. Integration into Digital Platforms:
    The tour was linked to the Hilton Guadalajara website and shared on social media, ensuring maximum exposure and ease of access for customers.

The result

  • Increased Online Visibility:
    The hotel's Google My Business listing registered a 35% more clicks and interactions after the integration of the virtual tour.
  • Longest Time on Page:
    Users remained a 45% more time exploring the virtual tour, increasing their interest in the services offered.
  • Increase in Reserves:
    The virtual tour helped convert more enquiries into bookings, especially in the corporate events and luxury tourism segment.
  • Customer Confidence:
    By allowing users to explore the facilities in an immersive way, greater transparency and trust in the hotel's services was generated.

Mechanisms used

  • 360° Technology: It ensured an immersive and professional-quality experience that increased customer confidence.
  • Local SEO: It strengthened the positioning of Hilton Guadalajara as a leader in searches related to hotels in Guadalajara.
  • Google My Business: Increased interactions by 35%, positioning the hotel at the top of local searches.
  • Tour Interactivity: Improved the time users spend on the page, reaching a 45% more of complete views of the tour.

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