SCMA | Sea of Cortes Medical Assistance

Sea of Cortez Doctor in Cabo offers reliable medical services for locals and tourists in Los Cabos. Before the project, their visibility on Google was minimal. Through local positioning strategies and digital marketing, we managed to place them among the first search results, increasing their reach and consolidating their reputation as a professional and accessible service.

We contribute with:

SCMA | Sea of Cortes Medical Assistance /
2023 – Present

The main challenge

The result

The main challenge

Sea of Cortez Doctor faced several challenges that directly impacted its visibility and competitiveness:

  1. Low ranking on Google:
    His Google listing was in position 35, which significantly limited the possibility of being found by local patients or visitors.
  2. Lack of local recognition:
    Although they offered a high-quality service, their presence on digital platforms did not reflect this reality.
  3. Intense local competition:
    The medical services category in Los Cabos is highly competitive, which made it difficult to differentiate its value proposition and gain visibility.

The result

Thanks to a comprehensive approach and effective strategies, the results were transformative:

  1. From position 35 to the first 3:
    We managed to position them on Google and Google Maps in the first 3 positions in their category, significantly increasing visibility.
  2. Increase in traffic and queries:
    We improved both digital traffic and direct information requests and consultation bookings.
  3. Strengthening reputation:
    They are now perceived as a trustworthy and visible option, with an optimized Google profile enriched with positive reviews.

Mechanisms used

Local positioning strategies:

We optimized your Google My Business listing with relevant descriptions, categories, and keywords, ensuring that it appeared in the most relevant local searches for your audience.

Review Management:

We encourage interaction with satisfied patients to improve your rating and volume of positive reviews, strengthening trust in your service.

Organic Search Optimization:

We integrate strategies focused on keywords related to healthcare in Los Cabos, achieving an increase in visibility in organic searches on Google.

Visual Content Strategies:

We design publications and graphic content optimized for your profile and social networks, showing images of the office, staff and success stories to reinforce your credibility.

Creative campaigns:

We developed simple narratives like “Your trusted doctor in Los Cabos” to emotionally connect with tourists and residents looking for reliable and accessible medical care.

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