TYF Cosmética Artesanal is a brand that combines tradition, sustainability and quality. Led by its founder Tania Yunuen Flores, it creates natural, handmade products that prioritize well-being and care for the environment. In this project, we transformed its image into a solid and coherent system through a complete identity manual, along with a Virtual Tour.
We contribute with:
TYF faced several challenges that needed to be resolved:
Thanks to strategic work, we achieved:
We developed a manual with clear guidelines for the correct use of your logo, colors and fonts, consolidating your visual identity across all channels.
We create engaging and strategic content for Instagram and TikTok, highlighting the artisanal process and brand values, achieving greater reach and interaction.
We conducted photo shoots that highlighted the details and artisanal quality of their products, using creative compositions to captivate their audience.
We develop innovative concepts and visual narratives such as “From nature to your hands” to strengthen the emotional connection with your audience.
We implemented a consistent graphic line that is adaptable to different platforms, projecting professionalism and authenticity in each piece of communication.
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