In this project we worked on the comprehensive development of the visual identity of Zeleny, a clothing boutique that seeks to reflect freshness, elegance and minimalism in every detail. The project included the creation of a clear and functional identity manual, the design of visual applications such as bags, labels and stationery, as well as graphic elements for the store that reinforce its accessible and welcoming personality. Every detail was thought out to reflect Zelený’s values, making the brand attractive and approachable for all its customers.
“Zelený”, a clothing boutique, sought to build a visual identity that reflected its fresh, elegant and minimalist essence, aligned with its exclusive focus on design and quality.
The main challenges were:
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